FintechSummit – “Marketing a fintech product during the recession: How to launch a selling campaign”

The Fintech Summit Middle East & Peacock Awards gathers over 300 professionals and speakers from the fintech, banking, payments, and regulatory sectors. The summit is an intensive exploration of the industry’s future, covering topics such as “Digital-Only” Banking, SME Digital Payments, and Open Banking. With a focus on one-to-one networking and dedicated sessions, the event aims to shape the future of financial products and services.

During the summit, Laura shared her expertise on “Marketing a Fintech Product During the Recession: How to Launch a Selling Campaign.” Laura delved into the essentials of branding strategies tailored for fintech startups, offering actionable insights on the most effective marketing tactics. She further underscored the top seven fintech marketing strategies indispensable for success in 2023, providing the attendees with a clear roadmap for navigating the current economic landscape.

Laura’s presentation was a goldmine of practical advice, offering attendees an in-depth understanding of how to market fintech products effectively, especially during economic downturns. Her insights served as a valuable addition to the summit’s extensive discussions on the future of fintech, enriching the overall experience for all participants.